Automakers are getting back into advertising’s biggest arena: NFL
Toyota's "We Roll Deep Anthem" spot includes fans and NFL stars "setting off on an adrenaline-packed NFL adventure."ScreenshotAutomakers are rushing ...
Tag: Paramount Global
Rising NFL valuations mean massive returns for owners. Here’s how good the investment is
A National Football League team today is a $6.5 billion business.That is the average value of the NFL's 32 franchises, ...
A look at the behind-the-scenes business of Hollywood studio lot tours
The Hollywood sign is viewed during a clearing storm.Mario Tama | Getty Images News | Getty ImagesFor over 100 years, ...
Bronfman’s Paramount bid could keep Shari Redstone involved at the company
Edgar Bronfman, Jr.Cameron Costa | CNBCEdgar Bronfman Jr.'s offer for a controlling stake in Paramount Global could keep Shari Redstone ...
Paramount special committee extends Skydance ‘go shop’ period as it reviews Bronfman offer
Edgar Bronfman, Jr.Cameron Costa | CNBCThe future of Paramount Global is still uncertain.Paramount's special committee on Wednesday said it would ...
Frequent media bidder Byron Allen draws ire with late payments to ABC, CBS and NBC
Byron Allen, founder, chairman, and CEO of Entertainment Studios and Allen Media Group, speaks during the Milken Institute Global Conference ...
Paramount Global revenue misses estimates as traditional pay TV continues decline
The Paramount Studios in Los Angeles on April 29, 2024.Eric Thayer | Bloomberg | Getty ImagesParamount Global's second-quarter revenue dropped ...
Media, tech titans head for Sun Valley with streaming alliances top of mind
A view of the Sun Valley Lodge in Sun Valley, Idaho.Drew Angerer | Getty ImagesMedia and technology titans will convene ...
Media mogul Barry Diller weighs a bid to gain control of Paramount
A new suitor for Paramount Global has emerged.Media mogul Barry Diller is taking a look at acquiring National Amusements Inc., ...
‘Inside Out 2’ tops $1 billion at the global box office, first film to do so since ‘Barbie’
Amy Poehler and Maya Hawke voice Joy and Anxiety, respectively, in Disney and Pixar's "Inside Out 2."Disney | PixarDisney and Pixar's ...
